We have a choice to make during our brief visit to this beautiful blue and green living planet: to hurt it or to help it.
The new course we're on at Interface ... is to pioneer the next Industrial Revolution: one that is kinder and gentler to the earth.
...there is no more strategic issue for a company, or any organization, than its ultimate purpose. For those who think business exists to make a profit, I suggest they think again. Business makes a profit to exist. Surely it must exist for some higher, nobler purpose than that.
One of the biggest things that needs to change is the educational system. Universities are still teaching a system to students that destroys the biosphere.
For nearly 11 years, now, we have been on this mission; we call it, "climbing Mt. Sustainability", a mountain higher than Everest, to meet at that point at the top that symbolizes zero footprint-zero environmental impact. Sustainable: taking nothing, doing no harm.
