When it comes to efficiency and effectiveness, I would always start with effectiveness. I am interested in achieving a certain outcome. Only secondarily do I worry about achieving it as efficiently as possible.

- Philip Kotler

Effectiveness Outcomes Worry

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More Quotes By Philip Kotler

Companies pay too much attention to the cost of doing something. They should worry more about the...
Marketing is not the art of finding clever ways to dispose of what you make. It is the...
The sales department isn’t the whole company, but the whole company better be the sales department.
The art of marketing is the art of brand building. If you arenot a brand, you are a...
The best advertising is done by satisfied customers.
Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.
Authentic marketing is not the art of selling what you make but knowing what to make. It is...
There is only one winning strategy. It is to carefully define the target market and direct a superior...
It is no longer enough to satisfy your customers. You must delight them.
It is more important to do what is strategically right than what is immediately profitable.
Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0)....
The successful salesperson cares first for the customer, second for the products.
The most important thing is to forecast where customers are moving, and be in front of them.
Good companies will meet needs; great companies will create markets.
Poor firms ignore their competitors; average firms copy their competitors; winning firms lead their competitors.

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