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Focus groups are a waste of time, filled with people telling you what you want to hear so they can go home.
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Sergio Zyman
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More Quotes By Sergio Zyman
Selling more stuff to more people more often for more money more efficiently
The sole purpose of marketing is to sell more to more people, more often and at higher prices....
Challenge everything, assume nothing.
If you want to establish a clear image in the minds of consumers, you first need a clear...
A brand is essentially a container for a customer’s complete experience with the product or company.
If you don’t keep giving customers reasons to buy from you, they won’t
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