A designer must always think about the unfortunate production engineer who will have to manufacture what you have designed; try to understand his problems.
- Raymond Loewy
More Quotes By Raymond Loewy
Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended.
Today every city, town, or village is affected by it. We have entered the Neon Civilization and become... Between two products equal in price, function and quality, the one with the most attractive exterior will win.
The most beautiful curve is a rising sales graph.
It’s a simple exercise; a little logic, a little taste, and the will to cooperate.
The most reliable appliance has simplicity and quality, does what is demanded of it, is economical to use,... It would seem that more than function itself, simplicity is the deciding factor in the aesthetic equation. One... It all must start with an inspired, spontaneous idea.
Ugliness does not sell.
Good design is not an applied veneer.
The main goal is not to complicate the already difficult life of the consumer.
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